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For Elmore Law, I created a complete brand identity from scratch—designing their logo, website, business cards, and stationery while our team managed professional photography. The entire visual approach focused on positioning this law firm as human-centered and approachable while maintaining the professionalism clients expect. Through custom photography direction and thoughtful visual design, the branding showcased the lawyers as real people who genuinely care about their clients rather than intimidating legal figures. The brand identity—from the color palette to the website layout—communicates that while they're serious professionals who know the law inside and out, they're also approachable humans who understand that their clients are going through difficult situations and need compassionate, reliable support.